@WELOVECOCO

Most recently (2021-2026) have collaborated with Chanel Beauty as the head creative shaping up the @welovecoco aesthetic. I lead the brand’s content aesthetic, creative strategy, productions and client relations. My work bridges global storytelling and social relevance—crafting a visual world that celebrates the modern Chanel woman through elevated, lifestyle-driven content.

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chanel w&fj

ART DIRECTION + VIDEOGRAPHY

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VICTORIA BECKHAM BEAUTY

Over the past year, I’ve collaborated with Victoria Beckham Beauty, leading social campaigns and production to create elevated content that reflects the brand’s luxurious, modern identity.

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oribe

For the past two years, I’ve led creative direction and video campaigns for Oribe, developing social-first concepts that complement product launches while standing on their own with a distinct brand essence. I oversee the full creative process—from concept to on-set execution—ensuring a cohesive, elevated storytelling approach across every launch.

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mejuri

I’ve art directed for Mejuri, bringing a new lens to classic jewelry through refined, modern visual storytelling. My work focuses on translating timeless designs into imagery that feels both aspirational and accessible.

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