@WELOVECOCO
Most recently (2021-2026) have collaborated with Chanel Beauty as the head creative shaping up the @welovecoco aesthetic. I lead the brand’s content aesthetic, creative strategy, productions and client relations. My work bridges global storytelling and social relevance—crafting a visual world that celebrates the modern Chanel woman through elevated, lifestyle-driven content.
chanel w&fj
I’ve art directed multiple campaigns for Chanel Watches and Fine Jewelry, crafting visuals for key moments such as the holidays and Mother’s Day. Beyond campaign work, I’ve contributed to event production and photography for the brand’s store opening—extending Chanel’s refined aesthetic into real-world experiences.
VICTORIA BECKHAM BEAUTY
Over the past year, I’ve collaborated with Victoria Beckham Beauty, leading social campaigns and production to create elevated content that reflects the brand’s luxurious, modern identity.
oribe
For the past two years, I’ve led creative direction and video campaigns for Oribe, developing social-first concepts that complement product launches while standing on their own with a distinct brand essence. I oversee the full creative process—from concept to on-set execution—ensuring a cohesive, elevated storytelling approach across every launch.
mejuri
I’ve art directed for Mejuri, bringing a new lens to classic jewelry through refined, modern visual storytelling. My work focuses on translating timeless designs into imagery that feels both aspirational and accessible.
sidia
Over the past five years, I’ve collaborated with Sidia, a storytelling-driven lifestyle brand, as assiting–art director—helping define and grow its visual identity. My work spans video and photo direction, building a creative language that feels intentional, tactile, and true to the brand’s essence.